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Podcast: App Marketing by App Masters
Episode: 641: How to Hack PR with Jake Ellenburg
Description: Coming up is a presentation from our App Masters Connect event in Santa Monica where you will discover how Jake Ellenburg, CMO at XMode, drove millions of downloads for Drunk Mode primarily through press. Listen to why "Not Porn" was his favorite subject line, how he hacked LinkedIn to get connected to reporters and why you should NOT land all your desired press at once.
Jake Ellenburg is the CMO at XMode.