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Podcast: Business Real Talk- Content Marketing & Sales Innovation Without the BS
Episode: Ep 21: Using Emotional Anchors to Create Instant Know, Like and Trust
Description: The old school marketing beliefs that you need 8-20 touchpoints for people to buy is no longer relevant. Creating instant know, like and trust means that your cold leads become buyers in as little as 24 hours. The key component to leveraging this content strategy starts with emotional anchors called Demand Angles. In this episode Nas will cover: • How to use Demand Angles as your entry conversion point in content • Why "niche messaging" is no longer a necessity and how to use emotional anchors to speak to your audiences specific needs  •...