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Podcast: This Is Influence
Episode: IBM: Powering growth with business influencers, Nada Alkutbi, Social Media Lead at IBM
Description: Nada Alkutbi is an experienced digital and social media expert, and in 2022, was appointed as a Geo Social Media Lead at IBM. She has worked as both a digital marketing and social media strategist for IBM in the UK & Ireland, as well as leading social media for IBM across EMEA. Nada has helped design the global IBM Influencer Council, to establish a centralised approach to influencers and to give teams the tools needed to develop and measure their own programmes. Nada recently led the influencer strategy for IBM’s new brand platform: Let’s Create...