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Podcast: New Books in Business, Management, and Marketing
Episode: Choice Architecture
Description: In this episode of High Theory, Eli Cook tells us about choice architecture. The term was invented by behavioral economists in 2008 who proposed it as a soft-power model of âlibertarian paternalismâ to influence consumer choice. Eli traces their concept through a twentieth-century history of structured choices, from personality tests and the five-star rating to the swipes and likes of platform capitalism. He shifts our attention from the rhetoric of consumer choice as freedom to the power of âchoice architectsâ who determine the options for us.Eli takes the term âchoice architectureâ from Richard Thaler and Cass Sunsteinâs book Nudge...