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Podcast: Inner Sircle
Episode: POV: Community Management is THE KPI for social media
Description: POV: Community Management is THE KPI for social media
Brands spend most of their time focused on their content. Of equal, or of greater importance, is your community management and engagement with fans, followers, and customers on social media. People spend so much (often too much) time on their outgoing messaging and controlling what they SAY and then spend too little (often, none at all) time on their reactive messaging and LISTENING to the audience, and what they have to say.
Remember, social media is an uncontrolled marketing medium and you want responses so you...