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Podcast: Can Marketing Save the Planet?
Episode: Episode 52: Marketing, mindset shifts and the pursuit of a purpose upgrade, with Paul Skinner
Description: “ We need to route purpose in solving important solutions, developing meaningful solutions and reaching inclusive worthwhile outcomes that mobilise everyone we need in pursuit of that purpose.”
Our interview with Paul Skinner, Author, Founder of MarketingKind and Agency of the Future, is just soooo good, we’re doing it twice! In Part 1, Paul introduces the work he’s doing - and we dive into his latest book, ‘The Purpose Upgrade - Change your business to save the world, Change the world to save your business’.
Paul shares so much wisdom, we talk about how the nature of th...