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Podcast: Under the Influence with Martin Harvey
Episode: The power of authority with Dr Scott Vatcher
Description: Authority is such an important aspect of success that Cialdini included it in his 6 principles of influence. When the people in your community are deciding who to see they are looking for someone that they can trust. When people are deciding whether they should follow your recommendations they are asking themselves if they trust you. When they are deciding whether to refer someone to you, again trust is the determinant.
And quite simply, authority is the fast track to trust.
Dr Scott Vatcher is an expert on how you can build authority and shares his...