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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso -- Modality Effect
Description: Modality Effect Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The modality effect is a phenomenon defined by Wikipedia whereby memory recall is higher for the last items of a list when the list items were received via speech than when they were received through writing. In a startup pitch, the last slides are the ones that the investors will remember most. These are not necessarily the most important slides to consider. Investors should be aware of the modality effect to mitigate it. To overcome the modality effect...