Want to create an interactive transcript for this episode?
Podcast: Behaviour Change Marketing Bootcamp
Episode: E41 How Netflix uses behavioural science (and you can too) with Jen Clinehens
Description: Our guest this week is Jennifer Clinehens, founder of behavioural science based customer experience consultancy Choice Hacking. Choice Hacking is a consultancy, book, podcast and TikTok sensation with millions of views.
In this episode Jennifer explains how to use behavioural science to improve our customer/patient's experience. Jennifer shares how customer journey mapping can be used to think beyond the nudge and elevate conversations around behavioural science in organisations. She also discusses how behavioural science can be used to strategically navigate the psychological biases that exist in customer journeys.
Jen uses Netflix to demonstrate what s...