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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Picture Superiority Effect
Description: Picture Superiority Effect Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The picture superiority effect is a phenomenon defined by Wikipedia whereby the notion that concepts that are learned by viewing pictures are more easily and frequently recalled than are concepts that are learned by viewing their written word form counterparts. Investors identify and remember more from images than words. Startups should use pictures rather than words wherever possible in the pitch presentation. Use pictures that are relevant to the content and clarify the message. When this is...