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Podcast: The Mark Drager Show
Episode: Jonah Berger: The SECRET Influences In Our Life And How To Flip It To Influence Others
Description: Jonah Berger is an American social psychologist, marketing professor at the University of Pennsylvania, and a best-selling author. He is an expert in consumer behavior, word of mouth, social influence, and how products, ideas, and behaviors become popular. He has published more than 50 articles in top-tier academic journals and has written several books that explore the science behind why people share and talk about certain products and ideas, and how marketers can leverage this knowledge to make their products and services more successful. Berger's best-known book is "Contagious: Why Things Catch On," which examines the factors that m...