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Podcast: Behind the Growth
Episode: Judd Borakove on Top 5 Go-To-Market Challenges
Description: You don't have a sales, marketing, customer success, or product problem. You have a Go-To-Market problem. Recognizing this requires a shift in mindset: you must operate together. So if you are part of sales, marketing, product, customer success, or executive leadership, unite your teams around go-to-market. Use it as the catalyst, celebrate it together, and your business will flourish.In this episode of Behind the Growth, Judd Borakove, the chief growth and community officer at GTM Partners, joins our host Mudassar Malik to discuss what go-to-market (GTM) is, who owns it, its top five challenges, t...