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Podcast: Leaders Worth Knowing Podcast
Episode: Leaders Live: The big interview with Premiership Rugby CEO Simon Massie-Taylor | The real reason sponsorship works
Description: Premiership Rugby’s CEO and Pepsi’s Director of Sports Marketing (North America) and Expedia Group’s Director of Football and Music Partnerships.Leaders Live, produced in partnership with IMG, is our studio talk show on hot button issues in the industry, featuring conversations with leaders from across sport.As a tumultuous Premiership Rugby season rumbles on, the league’s CEO, Simon Massie-Taylor, joins the show to discuss the challenges of running a major domestic league, the future direction of the sport and his gameplan for raising rugby union’s profile...