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Podcast: Conversational Selling
Episode: Delia Passi | The Women’s Choice Award®
Description: Our special guest on this week’s episode of Conversational Selling is Delia Passi, Founder of Women Certified and Women's Choice Award. She has built the nation's leading authority on loyalty among women, advocating for consumers by offering reliable fact-based ratings. Delia is a former publisher of Working Women and Working Mother magazine, and the author of Winning the Toughest Customer, the Essential Guide to Selling to Women.“Women really value the opinion of other women. So that's why the influencer community today is becoming more powerful than ever before: because we really create loyalty with peop...