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Podcast: Unofficial Partner Podcast
Episode: E130: The Buy Side #4 - Vitality
Description: Today’s podcast is episode 4 of The Buy Side, our regular series of conversations with brand marketers about sport and sponsorship.Our guest is Nick Read, Managing Director of the Vitality programme, the health and lifestyle insurance company which has become a very visible presence around sport, receiving plaudits for its approach to sponsorship of a variety of women’s sport properties, Parkrun and more latterly Premier League football clubs.We talk about the health insurance category and the challenge of commodification in a world where many of us choose our insurance via comparison websites, the role of incentives in tack...