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Podcast: The Healthcare Education Transformation Podcast
Episode: 122. Sciatica with a Side of Personal Branding with Tom Jesson
Description: On this episode of the Healthcare Education Transformation, we speak with Tom Jesson who shares his thoughts on patient education and the importance of clear communication. He emphasizes the need to avoid using jargon or complicated language with patients, while also acknowledging their ability to understand what's being said. He also shares his experience of becoming an expert in a specific area of practice and offers advice on finding one's own "zone of genius." Finally, as a slight tangent the importance of building an email list as a marketing tool is discussed, as it is seen as the most reliable...