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Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: How to Top Brands are Winning on Google Shopping (without going broke)
Description: E-commerce is an essential retail channel, but the costs associated with selling online have become daunting.From soaring warehousing and last mile delivery costs to high volumes of returns, it can get to the point where the more you sell, the more money you lose.One cost that has gotten out of control is customer acquisition cost or CAC.Those pay-per-click ads that drive traffic also take a bit out your margins - in fact they can devour so much of your profits that many sellers are left with mere crumbs....