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Podcast: Banking on Digital Growth
Episode: 279) Happiness Works: The Importance of Narrative Storytelling in the Age of AI
Description: Narrative storytelling for your financial institution or fintech is about framing perspective. Words are an outward expression of our thoughts and feelings, so they hold tremendous power over how our customers and employees perceive us.
Angela Moonan, CEO of consultancy Angela Moonan, LLC, believes choosing the right words to tell your brand’s story can move mountains for your business. It starts with deciding what kind of story you want your narrative to be.
Angela tells us why the potential for narrative storytelling can save the human connection in finance as we enter th...