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Podcast: Scaling Up Success: Empowering Single Parent Business Coaches to Build Scalable Businesses
Episode: The Value Equation
Description: What I'm about to talk about today comes from also a great leader and fellow marketer, Alex Hormozi, the goal for you should be to charge as much money for your products and services that's humanly possible. So here is the value equation, dream outcome, multiplied by the perceived likelihood of achievement, divided by time delay, multiplied by effort and sacrifice. (dream outcome x perceived likelihood of achievement) / (time delay x effort and sacrifice)= value. In other words, if you can reduce your prospect's true time delay to receiving value, to zero meaning you realize your immediate dream outcome...