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Podcast: Unofficial Partner Podcast
Episode: UP300 The Big Idea - Nike x Corteiz
Description: This is episode 2 of our series on creativity in sports marketing, with regular co-host Simon Moore, award winning Creative Director. We pick apart the latest Nike Rules The World ad, featuring the brand's recent collaboration with London based streetwear imprint Corteiz, and directed by Walid Labri for Division.Spoiler: We quite liked it but not enough to put it in to the Unofficial Partner Big Idea Hall Of Fame (UPBIHOF). More details of how to nominate work for this in the UP Newsletter.Topics covered:The culture of product drops.Controlling scarcity.<...