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Podcast: Keep Optimising
Episode: SMS Marketing: The Key to Success with SMS with Kerri McDonald
Description: Kerri McDonald co-founded her agency The Greenhouse in 2020 to help eCommerce brands improve their email and SMS channels. They’ve already helped over 30 brands to generate over $50m via email and SMS alone. Prior to founding The Greenhouse, she was Director of Marketing for a beauty brand where she grew eCommerce sales from $2m to $25m in just 3 years.In this episode we discuss:Implementing SMS into your marketing campaigns The right time to start expanding your reachThe various uses for SMS… and which approach has the most benefit for your brandWhere to so...