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Podcast: The Glossy Podcast
Episode: CDLP's Andreas Palm and Christian Larson: Validation through retail partners is key to compete
Description: In 2016, CEO Andreas Palm and creative director Christian Larson joined forces to launch Stockholm-based CDLP to make men’s underwear matter.“We had never cared about underwear ourselves, because there wasn’t much to care about,” Palm said on the latest episode of the Glossy Podcast. “So we designed for ourselves, in the beginning; we made a product we wanted to wear.”Doing so quickly caught the attention of fashion authorities including GQ and Esquire in the UK, which wrote about the “new masculinity” and sustainability the brand was bringing to the category, Palm said. In addition, ret...