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Podcast: Let's Talk Loyalty
Episode: #353: Using Enterprise-Wide Data To Change The Business Of Retailing
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Richard Schenker is the Founder & Chief Customer Engagement Officer of Loyal Strategy Consulting and he is also a seasoned loyalty executive who talks with experience about Enterprise-wide data utilisation (EWDU).We debate the difference between EWDU and customer-centric retailing and the interview reveals many aspects of EWDU in the retail environment.Richard explains how data insight drives price and promotional optimisation and can be deeply used for category...