Want to create an interactive transcript for this episode?
Podcast: Encouraging the Encouragers
Episode: 116: Why the heck would you produce content that would/could benefit people beyond your Ideal Client? Whew... GOOD question. Let's talk about THAT!
Description: Be sure to check out EncouragingtheEncouragers.com!
________________
Okay... an interesting discussion came up in my mastermind for coaches & speakers.
It started with the subject of PODCASTING. Â Then... the conversation drifted into the realization that a large chunk of your audience may... in fact... NEVER buy anything from you.
That's when it happened. Â A new coach asked a great question. Â In short, she said, "Why the heck would you work so hard to produce something that might not bring you any business?"
And whew! Â That sparked a GREAT conversation. Â So... I wan...