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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso -- Backfire Effect
Description: Backfire Effect Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The backfire effect is a bias defined by Wikipedia as the reaction to disconfirming evidence by strengthening one's previous beliefs. Investors can reject a startup’s pitch if they doubt the premise even if confronted with the facts. Providing more facts will only make the investor dig in further. To overcome the backfire effect, avoid the topic if at all possible and steer away from it. Don’t confront it head-on as it will distract from the pitch. Coming...