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Podcast: Scratch: CMO Interviews
Episode: How Marketing Can Make a Difference with Sophie Collins CMO of MPB
Description: In this exciting episode, we welcome Sophie Collins, an accomplished marketing leader and CMO at MPB, the world's top platform for reselling camera gear. With her extensive experience as VP of digital for DAZN and a decade-long stint as Managing Director of performance marketing for Neo @ Ogilvy, Sophie shares her insights on how marketing can drive positive change and how businesses can start with an authentic ‘purpose’. She provides valuable advice to marketers who are passionate about making a difference, regardless of their leadership positions. (00:48) Icebreaker - tell us about a challenger brand you really love(03...