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Podcast: The CMO Podcast
Episode: Jocelyn Johnson (Girl Scouts of the USA) | Learn, Earn and Return
Description: Jocelyn Johnson is the Chief Marketing Officer of the Girl Scouts of the USA. Girl Scouts sell about 200 million boxes of cookies—nearly $800 million worth—during each cookie season. But there's so much more to Girl Scouts than just cookies. Started in 1912 with 18 girls in Savannah, Georgia, Girl Scouts is now the largest leadership organization for girls in the world, with 2.6 million girl and adult members worldwide. Some famous alumni include Serena Williams, Katie Couric, and Hillary Clinton.Jocelyn is a Girl Scout alum herself and has been the CMO of Girl Scouts since May 2021. In this role...