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Podcast: Contractor Growth Network
Episode: #384 How To Make Your Customer MORE Likely To Buy From You
Description: SALES EQUATION: (levels of pain) x (trust you can solve problem) -------------------------------------------- (discomfort) x (time it will take to solve problem) x (price) = Likelihood they'll buy  Welcome to the Contractor Growth Network Podcast, hosted by Logan Shinholser. In this episode, we explore the sales equation and how it can help you grow your contracting business. The sales equation is a powerful tool that can help you understand the factors that go into making a successful sale. We break down the equation into its component parts, wh...