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Podcast: Office Talk Australia, Marketing for Architecture
Episode: Technē
Description: Nick Travers is a founding director at Technē, a 33-person architecture and interiors practice based in Melbourne, Australia.In this episode, Nick and I discussed:His insight into the approach and motivations of large scale hospitality clients, from their attitude to risk, their drive to find a unique point of difference for their venue, and how the studio manages healthy client relationships over the long term.How the studio has made a strategic choice to avoid being pigeonholed in a particular style of project type, in order to make their business model more sustainable over t...