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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Why Are Customers Not Getting What They Want?
Description: My guest, Martin Lucas is rocking the boat a lot in this episode. He believes that marketing today is a house of cards which is long overdue a shake up. Better still he is doing something about it.
His company, #GapInTheMatrix routinely saves client up to 26% on their advertising spend without any loss in performance. In fact, open rates on email campaigns average 150% higher than industry average and as high as 986% higher. Revenues for even $billion companies are up by 3-21%.
Precision marketing is possible when you understand why customers buy. Few marketers really understand...