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Podcast: Let's Talk Loyalty
Episode: #354: Epsilon's Loyalty Index - Consumer Insights for the UAE
Description: Today's episode focuses on some exciting new loyalty insights relevant for marketers in the UAE.As part of their global expansion, Epsilon has been hard at work researching UAE consumer loyalty preferences, and is now sharing these retail benchmarking insights. Ganga Ganapathi, Epsilon's Vice President of International Marketing, shares the strategic thinking that led to Epsilon's decision to invest in this industry index, and some of the surprising findings that emerged in the UAE.In such an ambitious country, loyalty marketers are increasingly keen to truly understand how their brands compare to competitors...