Want to create an interactive transcript for this episode?
Podcast: Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Episode: The Consumer / Marketplace Scorecard for CMO’s -- Mike Linton // Ancestry
Description: Marketing is the most scrutinized job. The company pays attention to every piece of marketing you do, and sadly, consumers do not. How do you show the company from the consumer perspective that your marketing efforts are working? How do you get everyone on the marketing team to see how their diverse functions contribute to the whole that consumers see? Listen to Mike Linton, Former CMO of Ancestry, discussing the consumer scorecard for CMOs to succeed. Show NotesConnect With: Mike Linton: LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn  See Privacy Policy...