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Podcast: Breaking Through in Cybersecurity Marketing
Episode: Demand Gen: The Most Misunderstood Marketing Title
Description: Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts and help you become a better cybersecurity marketer! In this episode, Tom Kish, Director of Growth Marketing at CardinalOps, joins Maria and Gianna to discuss demand gen and more!
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To begin, Tom unpacks the difference between the titles demand gen and growth, both of which he has held at various points in his career. Demand gen is a time-consuming role and requires balancing quick wins with long term strategies. Typically, a marketing team will come in to b...