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Podcast: The Content Cocktail Hour
Episode: Leading a Company Through a Decade+ of Digital Changes with Tom Coburn of Jebbit
Description:
Tom Coburn is the CEO and Co-Founder of Jebbit, a SaaS platform that marketers use to create interactive experiences to gather first and zero party consumer data. He started Jebbit in college with his friends in 2011. Since then, the company has changed course several times. Tom shares how his startup has succeeded through 10+ years of digital changes.1:23 Conversation with Tom3:45 History of Jebbit6:10 Succeeding as a startup8:52 Digital shifts17:20 Surveys21:40 Zero party data24:15 Quality vs quantity27:44 Interactive content29:30 OutroSign up for Modern Day Marketer (the...