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Podcast: Understanding Users: The UX Podcast
Episode: 34. The CEO creating tooling for rapid, continuous UX research at scale - Axel Thomson @ Ribbon
Description: Axel Thomson is the CEO and Founder of Ribbon, a platform for rapid, continuous UX research that lets organisations do user interviews and in-product surveys in real time with customers, as they are actually using that organisation's website or apps.
In this episode, Axel and I chat about his career pivot from product manager to digital start-up founder, and how the challenges he faced as a product manager recruiting the right users to research with at pace and at scale led to the genesis of Ribbon.Â
We discuss his views on the future of user r...