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Podcast: Making Markets
Episode: Avery Akkineni: Brand Building in Web3 - [Web3 Breakdowns, EP.62]
Description: This is Eric Golden and my guest today is Avery Akkineni. As President of Vayner3, Avery has been at the forefront of guiding CMOs, brands, and corporations into Web3. This conversation is a little different for me as we focus on marketing and how to both connect and grow audiences in Web3. I’m fascinated by Avery’s work on Super Bowl commercials and learning what it is really like to work with creative brands such as Budweiser and Pepsi. To start this episode, I asked Avery to teach me about how traditional marketing works, before diving into case studi...