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Podcast: The Fuel Podcast
Episode: David Allison: The Death of Demographics
Description: When Pepper & Rogers - the authors of One to One Marketing and Rory Sutherland, the Chair of Ogilvy get all gooey over Valuegraphics, we should all take note.Valuegraphics is the new blueprint for customer segmentation. For way too long, we've relied on a set of 11 'boxes' to identify our customers but they've always fallen short of the mark when it comes to knowing what drives them.Our values are the very core of our daily life and thank God someone's taken the time to figure them all out. They've done all the hard work...