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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso -- Framing Effect Bias
Description: Framing Effect Bias Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The framing effect bias is defined by Wikipedia as drawing different conclusions from the same information, depending on how that information is presented. How you frame the startup in a pitch can determine how an investor regards it. One can use framing to position a startup so it’s more relevant to the investor. If the investors are tech investors then position the startup as a tech deal. If the investors look for recurring revenue then position th...