Want to create an interactive transcript for this episode?
Podcast: Product Bakery – The Product Management, UX & Design Podcast
Episode: #106 Product-Led Growth with Analytics & Data - Adam Greco @Amplitude
Description: We enjoyed talking to the analytics veteran and product evangelist Adam Greco. Adam has more than 20 years of experience in the industry. We talked about the importance of good data for marketers and product teams, the shift from sales-led growth to product-led growth as well as the upcoming trends around machine learning and AI.
Table of content:
00:30 - Intro Adam
02:40 - The rise of data
05:10 - Privacy, GDPR & more
13:25 - Marketing vs. product analytics
19:00 - Tracking based on business questions
27:20 - Good tracking vs. bad tracking (example)
33:10 - The trend of AIÂ
36:45 - Adam's advice for p...