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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 865 – What’s for Dessert? How to Simplify Your Website to Increase Sales
Description: The first thing that happens when you get to a restaurant is you are guided to your table and handed a menu. Menus are generally organized into appetizers, meals, and desserts.
Could you imagine if the menu included articles about how each meal is prepared, where the ingredients were sourced from, and what cooking ware is used to prepare your meal?
Your website is like a menu for visitors. It is generally categorized based on how your visitors want to eat, but all too often they try too hard to over-explain the options. That's what the wait staff is for...