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Podcast: Priority Pursuit
Episode: Marketing Guiding Statements (Part 2) - How to Identify & Understand Your Audience
Description: We know how passionate you are about your products or services, but sometimes it's easy to fall into the trap of making yourself the center of your brand's story. The truth is, if you want to make sales and connect with your target audience, you need to put your customers and their needs at the center of your brand's story.That's why we're excited to bring you part two of our marketing guiding statement series. In this episode, we're going to get into the nitty-gritty of identifying and reaching your audience. Think of it as an audience o...