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Podcast: Let's Talk Loyalty
Episode: #355: Points for Good - A Programme Enabling Points Exchange For Charitable Donations (Short Summary Show)
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Points for Good is a programme partner for brand loyalty programmes that allow customers to donate reward points toward a social purpose.Listen to Tom Peace highlight this amazing business, started in India by Brian Almeida as Points for People and expanding globally. Brands have long partnered with charities, but keeping the relationship successful long-term can be a labor-intensive task.With a flexible platform that allows brands to...