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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Fading Affect Bias
Description: Fading Affect Bias Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The fading affect bias is defined by Wikipedia as a bias in which the emotion associated with unpleasant memories fades more quickly than the emotion associated with positive events. Startups encounter both hard times and good times.  People forget the hard times but remember the positive moments. The harder the times, the faster the memory fades. Founders can use this to help carry their business forward through difficult times. Those with a higher level of grit and pe...