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Podcast: Leaders Worth Knowing Podcast
Episode: Opening up modern day trading cards
Description: The trading card ecosystem and its rapid growth | How team and player licensing agreements work | Working with athletes and maximising their value
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Episode 102 of the Leaders Sport Business Podcast lifts the lid on the inner workings of trading card licensing agreements, featuring conversations with Panini America’s VP of Sales and Product Development DJ Kazmierczak (starts at 1.55) and Malaika Underwood, SVP of Licensing at OneTeam Partners, the organisation that helps the likes of the NFL Players’ Association and other player unions maximise the value of athletes’ names and images (starts at 24.30).
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On the c...