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Podcast: The Social Complex
Episode: Ep 35 - The Science of Humor in Branding with Allie LeFevere
Description: Today we are going to be talking about why humor in branding works magic – humor that is rooted in the science of how people connect communicate and ultimately trust one another. We all love comedy shows, TikTok clips, and witty banter back and forth from brands on Twitter to connect with their audiences. But why does humor resonate more than other forms of branding?There is no one better to get into the nerdy ooey gooey stuff of why humor and branding work so well than Allie LeFevere. Allie is a branding expert in the co-founder of Ob...