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Podcast: Keep Optimising
Episode: Email Marketing: Stop the Weekly Newsletters with Emil Kristensen
Description: We are joined by Emil Kristensen, who is CMO at eCommerce CRM system Drip. Before that he was CMO and co-founder at Sleeknote – so he’s been helping us all improve our email marketing for a decade! He talks about the current problem with email newsletters and an alternative plan that you can try today.In this episode we discuss:The benefits of doing away with weekly newslettersBe hyper specific with your targeted messagingIdentifying customers’ pain pointsPractical tips for drafting genuine and engaging newsletters Making marketing materials more funGet 30% off Omn...