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Podcast: Payrollin'
Episode: Anthony Iannarino - How to Become a Better Sales Professional and Sell More Payroll Services
Description: In this episode, Matt chats with Anthony Iannarino about all things sales. Anthony is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in complex business-to-business (B2B) sales. In this episode, Matt and Anthony discuss the following and more:
Evolution of Sales - How have sales evolved over the last twenty years?
Prospect Education - How to educate and teach clients to think about decisions and change their assumptions.
Group Selling - Selling when a group is involved in the decision.
Closing - Anthony’s most recent book is on closing. He...