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Podcast: MarTech Podcast â„¢ // Marketing + Technology = Business Growth
Episode: The Strategy Behind Rebrand Fetch’s -- Keely Jeppson // Fetch
Description: Keely Jeppson, Vice President of Engagement at Fetch, talks about what made the leading omnichannel performance marketing platform refresh its company's name. Rebranding a well-established brand with a large following can be risky, as it can alienate loyal customers. However, Fetch managed to rebrand in a way that resonated with customers and drove tremendous growth for the company. Today, Keely discusses the strategy behind Fetch’s rebrand. Show NotesConnect With: Keely Jeppson: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https...