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Podcast: Tech Marketing Trends
Episode: Changing B2B purchasing habits - Laura Erdem
Description: Discover the latest trends in B2B purchasing behavior with Laura Erdem, Senior Account Executive at Dreamdata. In this episode, we discuss what you need to know about the changing landscape of B2B purchasing habits and how you can use data to your advantage.
In this episode, Laura shares he expert insights on…
💡How the B2B purchasing habits changed in recent years and what factors influenced them.
💡Strategies that the marketing department can employ to minimize the potential negative impact of delayed decisions or purchase processes.
💡Effective ways B2B companies can use rev...