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Podcast: Road 2 Retail
Episode: Road 2 Retail- Episode #: 23 How to Best Utilize a Trade Show.
Description:
As your brand begins to gain traction, one way to accelerate the growth is to attend a trade show. But where do you start? There are so many and the cost (financial and time) is not cheap. On today's show we discuss how to select a show, the best way to attend, what to bring, how to prepare, and how to follow up on your leads. A couple of keys: know what you want to accomplish going in and work the show hard from open to close each day! We hope you enjoy today's discussion. Please subscribe to us...